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Users will soon have a updated setting that allows them to cut down on the volume of AI-created videos appearing in their feeds. This initiative comes as the company announced that it now features in excess of 1 billion content made with AI.

Pilot Phase and Launch

This change is being tested over the next few weeks before a global rollout. This advancement coincides with a rise in AI content, fueled by new content generation software.

AI Proliferation Online

Studies have shown that nearly one in 10 of the fastest-growing channels on a competing service primarily display AI-generated videos. A considerable share of this output is considered “AI slop”, a phrase for poor-quality, mass-produced content that is typically illogical or dreamlike.

Our research shows that numerous viewers like content produced via AI tools, ranging from computer-generated images to science explainers, and we aim to offer the community the power to increase or decrease of that, according to their own choices,” stated a company executive.

Volume and Proportions

The platform shared that there are now 1.3bn videos on its network labeled as AI-generated. In total, over 100 mn media items are added to the platform every day, making AI-generated material a minor percentage of its complete catalog.

Customizing Your Feed

Viewers will be able to decrease or raise the volume of artificial media they see by opening the “manage topic” feature in the app and selecting “AI-generated content”. Further subjects that currently be modified under the filter include politics, fashion, beauty, and choreography.

Platform Guidelines

The platform’s guidelines mandate creators to identify “realistic” AI-generated content, and it prohibits harmful deepfakes of well-known individuals or critical incidents. Any believable AI-generated clip that is without a tag can be removed under its terms of service.

In addition, the service will henceforth attach an AI-generated watermark to content produced via its own AI tools, or identified by an cross-platform project for recognizing artificial media. This action is aimed to stop users from attempting to circumvent the labeling process.

Responsible AI Funding

TikTok is furthermore establishing a $2 million AI literacy fund for specialists and organizations to create informative material about responsible artificial intelligence. This initiative will support charitable organizations focused on teaching computer science.

Platform Protection

The platform has justified its moderation strategy, during discussion over proposals to make redundant a large number of review team members in Britain. TikTok is planning to cut a significant number of roles in its content moderation department in the UK capital, with worker representatives and online safety experts raising concerns that people are being substituted by machine-led review.

A senior executive explained that human moderation would remain essential, but AI can shield workers by filtering out the most graphic content ahead of it has to be seen by humans. The platform stated a significant reduction in disturbing and violent content handled by human moderators over the past year due to the use of its automated systems.

We believe it is crucial to combine people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we additionally believe it’s very important to minimize viewing of unsafe media as swiftly, which is the area in which a lot of the machine support is really helping us work at speed.”